Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources
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https://casecent.re/p/65563
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Abstract
Kroger is a conventional retailer that manufactures and processes food for its retail operations. The company operates over 2,500 grocery retail stores in 32 states under various store formats which include: (1) supermarkets; (2) low price warehouse stores; (3) multi-department stores; (4) convenience stores; (5) fine jewellery stores; and (6) supermarket fuel centres. This case describes the various store formats adopted by Kroger to serve the diverse customers. This case also discusses in detail the new store formats introduced by Kroger to keep up with the competitors like Wal-Mart and other conventional grocery retailers like Albertsons and Safeway. This case can be used for discussion in the following areas: (1) to study the grocery retail industry and its various store formats; (2) to discuss how strong Kroger is in the competitive world; (3) with the new marketplace format, can Kroger continue to remain at the top?; and (4) what other store format and merchandise mix can Kroger follow in order to beat the competition?
About
Abstract
Kroger is a conventional retailer that manufactures and processes food for its retail operations. The company operates over 2,500 grocery retail stores in 32 states under various store formats which include: (1) supermarkets; (2) low price warehouse stores; (3) multi-department stores; (4) convenience stores; (5) fine jewellery stores; and (6) supermarket fuel centres. This case describes the various store formats adopted by Kroger to serve the diverse customers. This case also discusses in detail the new store formats introduced by Kroger to keep up with the competitors like Wal-Mart and other conventional grocery retailers like Albertsons and Safeway. This case can be used for discussion in the following areas: (1) to study the grocery retail industry and its various store formats; (2) to discuss how strong Kroger is in the competitive world; (3) with the new marketplace format, can Kroger continue to remain at the top?; and (4) what other store format and merchandise mix can Kroger follow in order to beat the competition?