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Abstract

This note documents the transition of Michael Braungart from Greenpeace activist to international consultant in industrial ecology. In the process of forming a consulting company, the Environmental Protection Encouragement Agency, Braungart poses a challenge to SETAC, an international scientific organization, on the methodologies of assessing product and process life cycles.
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Abstract

This note documents the transition of Michael Braungart from Greenpeace activist to international consultant in industrial ecology. In the process of forming a consulting company, the Environmental Protection Encouragement Agency, Braungart poses a challenge to SETAC, an international scientific organization, on the methodologies of assessing product and process life cycles.

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