Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Share a link:
https://casecent.re/p/65621
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Abstract
From the 1960s, Yamaha Motor Corporation started diversifying into other businesses to reduce the company''s dependence on its motorcycle business. The company''s management was confident that the diversification strategies being followed would be beneficial to the company in the long run. Several analysts were also of the opinion that the company was correct in diversifying into other businesses. But others were sceptical about Yamaha''s diversification strategies and opined that the company should have stuck to its core business of manufacturing motorcycles. The case gives an insight into the evolution of Yamaha over the years and the company''s diversification into businesses other than its motorcycle business. The case provides scope to discuss whether Yamaha was right in diversifying into other businesses.
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Abstract
From the 1960s, Yamaha Motor Corporation started diversifying into other businesses to reduce the company''s dependence on its motorcycle business. The company''s management was confident that the diversification strategies being followed would be beneficial to the company in the long run. Several analysts were also of the opinion that the company was correct in diversifying into other businesses. But others were sceptical about Yamaha''s diversification strategies and opined that the company should have stuck to its core business of manufacturing motorcycles. The case gives an insight into the evolution of Yamaha over the years and the company''s diversification into businesses other than its motorcycle business. The case provides scope to discuss whether Yamaha was right in diversifying into other businesses.