Published by:
MIT Sloan School of Management
Length: 15 pages
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https://casecent.re/p/6587
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Abstract
For managers, the challenge of understanding nonmarket forces - government, interest groups, activists, and the public - is frequently more difficult than understanding the market environment. The author develops a strategy system of principles, frameworks, and action plans to deal with the issues, institutions, interests, and information that characterize the nonmarket environment. He uses the concept of a rent chain, analogous to the value chain, to show how companies can participate in policy-setting processes and generate leverage to their own benefit.
About
Abstract
For managers, the challenge of understanding nonmarket forces - government, interest groups, activists, and the public - is frequently more difficult than understanding the market environment. The author develops a strategy system of principles, frameworks, and action plans to deal with the issues, institutions, interests, and information that characterize the nonmarket environment. He uses the concept of a rent chain, analogous to the value chain, to show how companies can participate in policy-setting processes and generate leverage to their own benefit.