Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 10 pages
Data source: Published sources
Topics:
Gianni Versace; Donatella; Restructuring strategies; Italian fashion industry; Medusa logo; Apparel market; Family-run businesses; Design innovations; Advertising strategies; Richard Avedon; Competitive strategies of Versace; Entrepreneurship; Giancarlo Di Risio; Divestments of Versace products lines; Importance of customer research
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Abstract
Founded in 1978 as a small boutique in Milan, Versace grew over the years through Gianni''s ''daring design innovations and clever publicity'', clocking revenues of US$533.8 million by 1997. However, with the murder of Gianni Versace in 1997, the company started witnessing declining sales, accumulating debts that touched £83 million by the end of 2003. However, under Giancarlo Di Risio, who was appointed as the new Chief Executive Officer (CEO) in September 2004, Versace witnessed a 21% increase in retail sales in the first quarter of 2005. The company expects to break even by 2007. The case, while highlighting the growth of Versace under Gianni, offers scope to discuss the restructuring strategies adopted by his sister Donatella and the new CEO to revive Versace after the death of its founder. A structured assignment ''305-526-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 24 pages
Data source: Published sources
Topics:
Gianni Versace; Donatella; Restructuring strategies; Italian fashion industry; Medusa logo; Apparel market; Family-run businesses; Design innovations; Advertising strategies; Richard Avedon; Competitive strategies of Versace; Entrepreneurship; Giancarlo Di Risio; Divestments of Versace products lines; Importance of customer research
About
Abstract
Founded in 1978 as a small boutique in Milan, Versace grew over the years through Gianni''s ''daring design innovations and clever publicity'', clocking revenues of US$533.8 million by 1997. However, with the murder of Gianni Versace in 1997, the company started witnessing declining sales, accumulating debts that touched £83 million by the end of 2003. However, under Giancarlo Di Risio, who was appointed as the new Chief Executive Officer (CEO) in September 2004, Versace witnessed a 21% increase in retail sales in the first quarter of 2005. The company expects to break even by 2007. The case, while highlighting the growth of Versace under Gianni, offers scope to discuss the restructuring strategies adopted by his sister Donatella and the new CEO to revive Versace after the death of its founder. A structured assignment ''305-526-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 16 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 24 pages
Data source: Published sources
Topics:
Gianni Versace; Donatella; Restructuring strategies; Italian fashion industry; Medusa logo; Apparel market; Family-run businesses; Design innovations; Advertising strategies; Richard Avedon; Competitive strategies of Versace; Entrepreneurship; Giancarlo Di Risio; Divestments of Versace products lines; Importance of customer research