Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
Topics:
Global beverage industry; Latin American beverage industry; Mexican beverage industry; Growth of Fomento Economico Mexicano, SA de CV (FEMSA) through acquisitions; Competitive advantage of FEMSA; Competitors of FEMSA; Coca-Cola FEMSA; Price competition of FEMSA; Brand image of FEMSA; Product diversification of FEMSA; Product differentiation of FEMSA; Growth through global expansion; Modelo; Supply chain management; OXXO convenience stores
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Abstract
By late 2005, Fomento Economico Mexicano, SA de CV (FEMSA) was the largest beverage company of Latin America and second largest brewer in its home country Mexico, with a market share of 45%. Beer brewing and soft drinks bottling, its core businesses, are supported by its retailing, distribution and logistics subsidiaries. With decreasing margins and increasing price fluctuations in the consolidating global beer industry, FEMSA is focusing on the growing soft drink market of Latin America. The case study, while highlighting FEMSA''s growth over the years, offers scope to discuss the strategies adopted by the company to become one of the largest beverage companies in the American continent.
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Abstract
By late 2005, Fomento Economico Mexicano, SA de CV (FEMSA) was the largest beverage company of Latin America and second largest brewer in its home country Mexico, with a market share of 45%. Beer brewing and soft drinks bottling, its core businesses, are supported by its retailing, distribution and logistics subsidiaries. With decreasing margins and increasing price fluctuations in the consolidating global beer industry, FEMSA is focusing on the growing soft drink market of Latin America. The case study, while highlighting FEMSA''s growth over the years, offers scope to discuss the strategies adopted by the company to become one of the largest beverage companies in the American continent.