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Management article
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Reference no. SMR3538
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 1994
Length: 8 pages

Abstract

What is corporate transformation and how can we define a successful one? The authors propose a definition based on behavioral changes throughout the organization and suggest a framework, built on their analysis of cases and interviews, for comparing transformations among firms.

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Abstract

What is corporate transformation and how can we define a successful one? The authors propose a definition based on behavioral changes throughout the organization and suggest a framework, built on their analysis of cases and interviews, for comparing transformations among firms.

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