Subject category:
Marketing
Published by:
IBS Research Center
Length: 15 pages
Data source: Published sources
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https://casecent.re/p/66108
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Abstract
NTUC (National Trades Union Congress) FairPrice was a successfully run co-operative supermarket chain of NTUC in Singapore. Started as a co-operative to moderate the cost of living in Singapore, it dominated the grocery retail market there. It returned dividends and other benefits regularly to its members and was involved in many community development activities. FairPrice was run on sound business principles and the innovative strategies adopted enabled it to emerge a winner. The retail scene in Singapore was fast changing with increasing competition and varying consumer preferences. In this light, it remained to be seen how FairPrice would overcome competition without sacrificing its social objectives.
Location:
Industry:
Size:
Turnover of SGD1.3 billion (2005)
Other setting(s):
1971-2005
About
Abstract
NTUC (National Trades Union Congress) FairPrice was a successfully run co-operative supermarket chain of NTUC in Singapore. Started as a co-operative to moderate the cost of living in Singapore, it dominated the grocery retail market there. It returned dividends and other benefits regularly to its members and was involved in many community development activities. FairPrice was run on sound business principles and the innovative strategies adopted enabled it to emerge a winner. The retail scene in Singapore was fast changing with increasing competition and varying consumer preferences. In this light, it remained to be seen how FairPrice would overcome competition without sacrificing its social objectives.
Settings
Location:
Industry:
Size:
Turnover of SGD1.3 billion (2005)
Other setting(s):
1971-2005