Vincor and the New World of Wine

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9B04MF01

French language

Subject category: Strategy and General Management

Authors: Paul W Beamish (Ivey Business School, Western University); Nikhil Celly (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2003

Version: 2003-12-05

Length: 22 pages

Data source: Field research

Topics: Acquisitions; Market entry; Growth strategy; Internationalization

Share a link: https://casecent.re/p/66159

| No reviews for this item

This product has not been used yet

View our pricing guide or login to see prices.

Abstract

This is the French version of ''9B04M001''. Vincor International Inc was Canada''s largest wine company and North America'' fourth largest in 2002. The company had decided to internationalize and as the first step had entered the United States through two acquisitions. The company''s chief executive officer felt that to be among the top 10 wineries in the world, Vincor needed to look beyond the region. To the end, he was considering the acquisition of an Australian company, Goundrey Wines. He must analyze the strategic rationale for the acquisition of Goundrey as well as to probe questions of strategic fit and value.

Location:

Canada, Australia, USA

Industry:

Food and kindred products

Size:

Large

Other setting(s):

2002