French language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-03-21
Length: 24 pages
Data source: Published sources
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Abstract
This is the French version of ''9B03M001''. The cigar industry in Cuba has a mythical aura and renown that give it unparalleled recognition worldwide. The relationship between Cuba and the United States makes the situation in this industry particularly intriguing. Cuban cigars cannot currently be sold in the United States, even though it is the largest premium cigar market in the world. This note provides an opportunity for a structured analysis using Porter''s five forces model and to consider several scenarios including the possible lifting of the US embargo and the relaxation of Cuba''s land ownership laws.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-21
Length: 20 pages
Data source: Published sources
About
Abstract
This is the French version of ''9B03M001''. The cigar industry in Cuba has a mythical aura and renown that give it unparalleled recognition worldwide. The relationship between Cuba and the United States makes the situation in this industry particularly intriguing. Cuban cigars cannot currently be sold in the United States, even though it is the largest premium cigar market in the world. This note provides an opportunity for a structured analysis using Porter''s five forces model and to consider several scenarios including the possible lifting of the US embargo and the relaxation of Cuba''s land ownership laws.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-21
Length: 20 pages
Data source: Published sources