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Case
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Reference no. 9A95MF14
French language
Published by: Ivey Publishing
Originally published in: 1995
Version: 2003-01-17
Length: 34 pages
Data source: Field research

Abstract

This is the French version of ''9A95M014''.The case traces the story of Canadian Airlines from its early days of profitable regional operations, growth through acquisitions to the status of a national and international carrier, and ultimately to the crisis of the early and mid 90s. Fundamental questions of strategy need to be resolved. How is revenue generated? What are the sources of cost? How do airlines make profits? In pursuing these questions, students need to sort out the realities of the airline industry and the specific opportunities and challenges facing Canadian.
Location:
Industry:
Size:
Large

About

Abstract

This is the French version of ''9A95M014''.The case traces the story of Canadian Airlines from its early days of profitable regional operations, growth through acquisitions to the status of a national and international carrier, and ultimately to the crisis of the early and mid 90s. Fundamental questions of strategy need to be resolved. How is revenue generated? What are the sources of cost? How do airlines make profits? In pursuing these questions, students need to sort out the realities of the airline industry and the specific opportunities and challenges facing Canadian.

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Location:
Industry:
Size:
Large

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