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Case
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Reference no. 9-705-440
Subject category: Strategy and General Management
Authors: Alison Berkley Wagonfeld (Harvard Business School); David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 21 September 2006
Length: 29 pages
Data source: Published sources
Topics: Competitive strategy; Customer Relationship Management (CRM); Information technology; Software; Web-based technologies
Share a link: https://casecent.re/p/66238
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Abstract

Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to compete with salesforce.com
Industry:
Software publishing
Size:
USD1.3 billion revenues
Other setting(s):
2005
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Abstract

Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to compete with salesforce.com

Settings

Industry:
Software publishing
Size:
USD1.3 billion revenues
Other setting(s):
2005

Related

Sorry, this product has no related items.