Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2002-01-22
Length: 19 pages
Data source: Published sources
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Abstract
This is the French version of ''9A90M007''. In early 1990, the president of a small New Brunswick-based packaging manufacturer was assessing possible future directions for his firm. The alternatives being considered were: (1) to invest in a new plant (to increase productivity); (2) to upgrade production equipment (to permit access to new markets); (3) to do both; (4) to delay the decision; (5) or to investigate divestment opportunities. The decision had to be made in the context of limited corporate resources in a declining market.
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Abstract
This is the French version of ''9A90M007''. In early 1990, the president of a small New Brunswick-based packaging manufacturer was assessing possible future directions for his firm. The alternatives being considered were: (1) to invest in a new plant (to increase productivity); (2) to upgrade production equipment (to permit access to new markets); (3) to do both; (4) to delay the decision; (5) or to investigate divestment opportunities. The decision had to be made in the context of limited corporate resources in a declining market.