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Case
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Reference no. 9A90MF07
French language
Published by: Ivey Publishing
Originally published in: 1990
Version: 2002-01-22
Length: 19 pages
Data source: Published sources

Abstract

This is the French version of ''9A90M007''. In early 1990, the president of a small New Brunswick-based packaging manufacturer was assessing possible future directions for his firm. The alternatives being considered were: (1) to invest in a new plant (to increase productivity); (2) to upgrade production equipment (to permit access to new markets); (3) to do both; (4) to delay the decision; (5) or to investigate divestment opportunities. The decision had to be made in the context of limited corporate resources in a declining market.
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Size:
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Abstract

This is the French version of ''9A90M007''. In early 1990, the president of a small New Brunswick-based packaging manufacturer was assessing possible future directions for his firm. The alternatives being considered were: (1) to invest in a new plant (to increase productivity); (2) to upgrade production equipment (to permit access to new markets); (3) to do both; (4) to delay the decision; (5) or to investigate divestment opportunities. The decision had to be made in the context of limited corporate resources in a declining market.

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Location:
Size:
Small

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