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Management article
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Reference no. SMR3438
Authors: John A Quelch (Harvard Business School); James E Austin (Harvard Business School)
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 1993
Length: 16 pages
Share a link: https://casecent.re/p/6625
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Abstract

Are there opportunities for MNCs in Africa? These authors suggest that multinationals move with caution, but for the firms willing to make serious, long-term commitments, the rewards are there. They provide some practical suggestions for marketing and structuring an African operation.
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Abstract

Are there opportunities for MNCs in Africa? These authors suggest that multinationals move with caution, but for the firms willing to make serious, long-term commitments, the rewards are there. They provide some practical suggestions for marketing and structuring an African operation.

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Sorry, this product has no related items.