French language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-12-14
Length: 17 pages
Data source: Field research
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Abstract
This is the French version of ''9A99M025''. The president of a Quebec-based producer of wood office furniture was assessing the company''s future US export strategy. Two options were being considered: (1) continue with a combination of company salesforce and manufacturers'' representatives; or (2) increase direct investment in showrooms and company sales staff. If the second option was chosen, decisions would be required on both the level of investment and the geographic focus.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-11
Length: 15 pages
Data source: Field research
About
Abstract
This is the French version of ''9A99M025''. The president of a Quebec-based producer of wood office furniture was assessing the company''s future US export strategy. Two options were being considered: (1) continue with a combination of company salesforce and manufacturers'' representatives; or (2) increase direct investment in showrooms and company sales staff. If the second option was chosen, decisions would be required on both the level of investment and the geographic focus.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2000-02-11
Length: 15 pages
Data source: Field research