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Case
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Reference no. 9A99MF25
French language
Published by: Ivey Publishing
Originally published in: 1999
Version: 2001-12-14
Length: 17 pages
Data source: Field research

Abstract

This is the French version of ''9A99M025''. The president of a Quebec-based producer of wood office furniture was assessing the company''s future US export strategy. Two options were being considered: (1) continue with a combination of company salesforce and manufacturers'' representatives; or (2) increase direct investment in showrooms and company sales staff. If the second option was chosen, decisions would be required on both the level of investment and the geographic focus.
Location:
Size:
Medium
Other setting(s):
1997

About

Abstract

This is the French version of ''9A99M025''. The president of a Quebec-based producer of wood office furniture was assessing the company''s future US export strategy. Two options were being considered: (1) continue with a combination of company salesforce and manufacturers'' representatives; or (2) increase direct investment in showrooms and company sales staff. If the second option was chosen, decisions would be required on both the level of investment and the geographic focus.

Settings

Location:
Size:
Medium
Other setting(s):
1997

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