French language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2003-06-09
Length: 14 pages
Data source: Published sources
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Abstract
This is the French version of ''9A87G001''. This case is about a small American auto parts producer trying to diversify his way out of dependence on the Big Three. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B), case ''9A87G002''.)
Location:
Industry:
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-08-19
Length: 13 pages
Data source: Published sources
About
Abstract
This is the French version of ''9A87G001''. This case is about a small American auto parts producer trying to diversify his way out of dependence on the Big Three. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B), case ''9A87G002''.)
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Related
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-08-19
Length: 13 pages
Data source: Published sources