Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 21 pages
Data source: Published sources
Topics:
Adidas-Salomon AG; Reebok International Limited; Nike International Incorporated; Mergers & acquisitions (M&A); US Federal Trade Commission; Distribution network; Integration issues; Footwear and apparel market; Market capitalisation; Synergies; Interbrand; Bargaining power; Herbert Hainer; Paul Fireman; Ries and Ries Consulting
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Abstract
The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends, and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally, the case ends with a debate on whether the merger would be successful.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
About
Abstract
The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends, and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally, the case ends with a debate on whether the merger would be successful.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources