Product details

Jet Airways is one of India’s premium domestic airlines and arguably the most successful. The airline, which was set up in 1993 after the central government opened civil aviation to private investment, overtook India’s national airline, Indian Airlines, in the early 2000s in terms of passengers carried. By 2005, Jet Airways had been listed on India’s main stock exchanges and had obtained permission to operate international flights. This case discusses the mission, strategy, and operations of Jet Airways in the Indian airline industry. It also details the airline’s competitive position vis-a-vis other full service carriers, as well as newly emerging low cost airlines in India. Details of Jet Airways’ international operations are also given. The case concludes with an analysis of the threats to Jet Airways’ long-term success.