Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 22 pages
Data source: Published sources
Share a link:
https://casecent.re/p/66275
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
By the late 1990s, China had emerged as the largest manufacturer and exporter of motorcycles in the world. The Chongqing province in China was the motorcycles manufacturing hub and was popular for the modularisation techniques adopted by the local manufacturers. The Chinese motorcycles manufacturers studied the successful foreign models and made duplicates of them by making minor modifications. This case details how the modularisation process was carried out at the Chongqing province. It also throws light on the consequences of copyright infringement for the Chinese motorcycles manufacturers, and highlights the difference between modularisation and imitation. The case concludes with a discussion on the regulatory measures taken by the government to revive the image of the motorcycle industry in China.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
About
Abstract
By the late 1990s, China had emerged as the largest manufacturer and exporter of motorcycles in the world. The Chongqing province in China was the motorcycles manufacturing hub and was popular for the modularisation techniques adopted by the local manufacturers. The Chinese motorcycles manufacturers studied the successful foreign models and made duplicates of them by making minor modifications. This case details how the modularisation process was carried out at the Chongqing province. It also throws light on the consequences of copyright infringement for the Chinese motorcycles manufacturers, and highlights the difference between modularisation and imitation. The case concludes with a discussion on the regulatory measures taken by the government to revive the image of the motorcycle industry in China.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources