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The case gives a detailed account of the e-Business strategy of General Motors (GM), the world’s largest automobile manufacturer. It further explores the need and rationale for GM to adopt e-Business in its operations. The case examines the e-Business initiatives of GM introduced in both its supply, and demand chain, and analyses their impact. Finally, it discusses the drawbacks of GM’s e-Business strategy and debates its future prospects. The case attempts to highlight the impact of e-Business on the operations of an old economy automobile manufacturer. The case is designed to familiarise students with the strategy involved in the transformation of a brick and mortar company to a successful e-Business company.