Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 16 pages
Data source: Published sources
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Abstract
The case analyses the competitive strategies adopted by Zee Telefilms in relation to rival channels and the extent to which the channel has succeeded in its approach. Zee recorded unprecedented success during the initial years of its launch (1992-2000). However, in 2000, Star with its improved programming content succeeded in establishing itself as the No 1 entertainment channel. Sony also emerged as a strong competitor. The case provides an insight into how Zee managed to regain its position through its effective competitive strategies.
Teaching and learning
This item is suitable for postgraduate courses.
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 6 pages
Data source: Published sources
About
Abstract
The case analyses the competitive strategies adopted by Zee Telefilms in relation to rival channels and the extent to which the channel has succeeded in its approach. Zee recorded unprecedented success during the initial years of its launch (1992-2000). However, in 2000, Star with its improved programming content succeeded in establishing itself as the No 1 entertainment channel. Sony also emerged as a strong competitor. The case provides an insight into how Zee managed to regain its position through its effective competitive strategies.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Related
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 6 pages
Data source: Published sources