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Abstract

Citigroup is the world''s most profitable financial services organisation. During the 1990s, to become a financial ''supermarket'' that offered all financial services under one umbrella, Citigroup diversified into insurance, mortgage and investment banking businesses. However, the company was unable to reap the estimated synergies from this kind of business model. In 2005, Citigroup announced the sale of its insurance business, Travelers Inc, to MetLife, the USA''s largest life insurer. This case study, while highlighting the potential synergies that MetLife stands to gain from the acquisition, provides scope to discuss the challenges facing the successful integration of Travelers with MetLife.
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June 2005

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Abstract

Citigroup is the world''s most profitable financial services organisation. During the 1990s, to become a financial ''supermarket'' that offered all financial services under one umbrella, Citigroup diversified into insurance, mortgage and investment banking businesses. However, the company was unable to reap the estimated synergies from this kind of business model. In 2005, Citigroup announced the sale of its insurance business, Travelers Inc, to MetLife, the USA''s largest life insurer. This case study, while highlighting the potential synergies that MetLife stands to gain from the acquisition, provides scope to discuss the challenges facing the successful integration of Travelers with MetLife.

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June 2005

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