Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
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Abstract
After holding a major share in the local telecommunications market in Australia, Telstra started facing competition from other mobile phone operators. To counter competition the government decided to privatise Telstra. Solomon Trujillo was appointed as the new Chief Executive Officer of the company in July 2005 to formulate a strategy, which could enable Telstra to regain its market position. But the strategic plan announced by Trujillo was met with scepticism from analysts and politicians. Analysts were doubtful whether Telstra could accomplish the targets it set for itself. The case study provides scope to discuss whether the plan of action announced by Solomon Trujillo is enough of a measure to regain Testra''s lost glory in the light of competitive pressures in the Australian telecommunications industry.
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Abstract
After holding a major share in the local telecommunications market in Australia, Telstra started facing competition from other mobile phone operators. To counter competition the government decided to privatise Telstra. Solomon Trujillo was appointed as the new Chief Executive Officer of the company in July 2005 to formulate a strategy, which could enable Telstra to regain its market position. But the strategic plan announced by Trujillo was met with scepticism from analysts and politicians. Analysts were doubtful whether Telstra could accomplish the targets it set for itself. The case study provides scope to discuss whether the plan of action announced by Solomon Trujillo is enough of a measure to regain Testra''s lost glory in the light of competitive pressures in the Australian telecommunications industry.