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Abstract

Over the years the Philadelphia-based refiner, Sunoco Incorporation, had followed the path of acquisitions to fuel its refining business. The company also adopted the same strategy for its retailing business, which it had developed along with its refining business. However, sceptics were doubtful whether Sunoco was following the right strategy in giving equal importance to both the refining and retailing businesses. The case study gives an insight into the refining and retailing strategies being followed by Sunoco and provides scope to discuss whether the company was following the right path by giving equal importance to both its businesses.
Location:
Industry:
Size:
USD24 billion (2004 sales)
Other setting(s):
November 2005

About

Abstract

Over the years the Philadelphia-based refiner, Sunoco Incorporation, had followed the path of acquisitions to fuel its refining business. The company also adopted the same strategy for its retailing business, which it had developed along with its refining business. However, sceptics were doubtful whether Sunoco was following the right strategy in giving equal importance to both the refining and retailing businesses. The case study gives an insight into the refining and retailing strategies being followed by Sunoco and provides scope to discuss whether the company was following the right path by giving equal importance to both its businesses.

Settings

Location:
Industry:
Size:
USD24 billion (2004 sales)
Other setting(s):
November 2005

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