Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
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https://casecent.re/p/66298
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Abstract
Christie''s, along with Sotheby''s, has dominated the auction industry since their inception. However, the emergence and increasing popularity of on-line auctions posed a serious challenge to the traditional auction firms. To counter the competition from on-line auctioneers, as well as regain the top slot in the auction industry from Sotheby''s, Christie''s adopted several strategies. The case gives an insight into the evolution of Christie''s over the years and the competitive strategies being adopted by the auction house. The case provides scope to discuss whether Christie''s would be able to meet increasing competition from the on-line auctioneers and regain the top slot from Sotheby''s in the auction industry.
About
Abstract
Christie''s, along with Sotheby''s, has dominated the auction industry since their inception. However, the emergence and increasing popularity of on-line auctions posed a serious challenge to the traditional auction firms. To counter the competition from on-line auctioneers, as well as regain the top slot in the auction industry from Sotheby''s, Christie''s adopted several strategies. The case gives an insight into the evolution of Christie''s over the years and the competitive strategies being adopted by the auction house. The case provides scope to discuss whether Christie''s would be able to meet increasing competition from the on-line auctioneers and regain the top slot from Sotheby''s in the auction industry.