Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 11 pages
Data source: Published sources
Topics:
Global outsourcing industry; Indian outsourcing industry; Expansion through acquisitions at Genpact; Diversification strategies of Genpact; Competitive advantage of Genpact; Competitors of Genpact; Product diversification at Genpact; Growth through global expansion; Global branding at Genpact; Genpact’s centres of excellence
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https://casecent.re/p/66305
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Abstract
General Electric Capital International Services (GECIS), started as the business process outsourcing (BPO) arm of General Electric (GE) in India in 1997 and was renamed as Genpact in late 2005, a year after GE sold its 60% stake in the company. Genpact, which has offices in Mexico, Hungary, China and Romania in addition to India, introduced its own logo to create an independent global brand identity. To further expand its operations, it acquired Creditek, a US based financial management firm and signed a partnership with Liberata, a UK-based BPO provider, in 2005. The case study, while highlighting the entry and growth strategies of GE''s BPO services in India, offers scope to discuss the strategies adopted by Genpact to expand in the international market.
About
Abstract
General Electric Capital International Services (GECIS), started as the business process outsourcing (BPO) arm of General Electric (GE) in India in 1997 and was renamed as Genpact in late 2005, a year after GE sold its 60% stake in the company. Genpact, which has offices in Mexico, Hungary, China and Romania in addition to India, introduced its own logo to create an independent global brand identity. To further expand its operations, it acquired Creditek, a US based financial management firm and signed a partnership with Liberata, a UK-based BPO provider, in 2005. The case study, while highlighting the entry and growth strategies of GE''s BPO services in India, offers scope to discuss the strategies adopted by Genpact to expand in the international market.