Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Share a link:
https://casecent.re/p/66310
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
AvtoVAZ is the largest passenger car maker in Russia, having one of the biggest production lines (144 kilometres) in the world. Until the end of the 20th century, AvtoVAZ dominated the Russian market with 90% market share. By the turn of the 21st century, Russia's car market began booming due to a healthy economy and high export revenues, triggering off high purchasing power and the demand for a new lifestyle. Due to a huge demand for cars, many foreign car makers started foraying into Russia, and with customer preference shifting to foreign cars, AvtoVAZ started losing market share. The case, while highlighting the growth of AvtoVAZ in the protected centrally- planned Russian economy, offers scope to discuss the competitive strategies of the company to fend off foreign competitors in its domestic market and to regain its lost market share.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Russian language
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 10 pages
Data source: Published sources
Topics:
AvtoVAZ, the Russian car maker; Expansion strategies; Growth strategies; Competition; Lada car models; Russian car industry; CITIC (China International Trust and Investment Corporation) Prudential; General Motors; Ford; Cost reduction; Acquisitions and partnerships; Import tariffs; Market share; New product development; Challenges for AvtoVAZ
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
About
Abstract
AvtoVAZ is the largest passenger car maker in Russia, having one of the biggest production lines (144 kilometres) in the world. Until the end of the 20th century, AvtoVAZ dominated the Russian market with 90% market share. By the turn of the 21st century, Russia's car market began booming due to a healthy economy and high export revenues, triggering off high purchasing power and the demand for a new lifestyle. Due to a huge demand for cars, many foreign car makers started foraying into Russia, and with customer preference shifting to foreign cars, AvtoVAZ started losing market share. The case, while highlighting the growth of AvtoVAZ in the protected centrally- planned Russian economy, offers scope to discuss the competitive strategies of the company to fend off foreign competitors in its domestic market and to regain its lost market share.
Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 10 pages
Data source: Published sources
Topics:
AvtoVAZ, the Russian car maker; Expansion strategies; Growth strategies; Competition; Lada car models; Russian car industry; CITIC (China International Trust and Investment Corporation) Prudential; General Motors; Ford; Cost reduction; Acquisitions and partnerships; Import tariffs; Market share; New product development; Challenges for AvtoVAZ
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources