Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Topics:
Management education in Asia; Alternative destinations for global management education; Re-orienting MBA; Growth strategies of business schools; Competitive strategies of business schools; Top global business schools in Asia; Strategic alliance among business schools; Collaborative agreements between business schools; INSEAD in Singapore; Chicago GSB in Singapore; Destination for Asia’s management students; World-class MBA; Global EMBA; Management with a global outlook; Singapore Management University
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Abstract
In the 21st century, with family businesses restructuring themselves and multi national corporations expanding their operations, the demand for management education in Asia is burgeoning. Due to visa restrictions and the high fee structure in the US, an increasing number of prospective Asian MBA applicants are turning to non-US destinations like Europe, Singapore and Australia. Management institutes in these locations are re-orienting themselves to meet the increasing demand by: (1) sprucing up their infrastructure; (2) revising their curriculum; (3) inducting world-class faculty; and (4) entering into collaborative agreements with leading international business schools. To keep pace with these new trends, the business school at the National University of Singapore (NUS), which is already known for its world-class executive MBA programme, is trying to upgrade its programmes to global standards. This case, while highlighting the inception and growth of the NUS business school, offers scope to discuss the strategic and brand building initiatives undertaken by its new Dean, Professor Christopher Earley.
Location:
Other setting(s):
October 2005
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Abstract
In the 21st century, with family businesses restructuring themselves and multi national corporations expanding their operations, the demand for management education in Asia is burgeoning. Due to visa restrictions and the high fee structure in the US, an increasing number of prospective Asian MBA applicants are turning to non-US destinations like Europe, Singapore and Australia. Management institutes in these locations are re-orienting themselves to meet the increasing demand by: (1) sprucing up their infrastructure; (2) revising their curriculum; (3) inducting world-class faculty; and (4) entering into collaborative agreements with leading international business schools. To keep pace with these new trends, the business school at the National University of Singapore (NUS), which is already known for its world-class executive MBA programme, is trying to upgrade its programmes to global standards. This case, while highlighting the inception and growth of the NUS business school, offers scope to discuss the strategic and brand building initiatives undertaken by its new Dean, Professor Christopher Earley.
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Location:
Other setting(s):
October 2005