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The case examines the impact of market liberalisation on the mainland insurance industry following China?s World Trade Organisation accession. While a handful of Chinese insurance companies continue to dominate the market, the case asks, what are the potential challenges and opportunities faced by domestic firms in the face of foreign competition? Meanwhile, despite rapid growth in premium income, restrictions on business scope and geographical region of operation, impede efforts by foreign insurers to tap into the country?s burgeoning insurance business. In particular, this case looks at the experience of American International Group, the first foreign insurance firm to open a wholly-owned subsidiary in China since 1979, and the difficulties it has encountered in developing its mainland businesses.