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Management article
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Reference no. SMR3512
Product 6635 (SMR3512) has no authors
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 1993
Length: 12 pages

Abstract

Recent developments in computer software have substantially improved the group brainstorming process. The authors describe research showing that electronic brainstorming groups are more productive than groups that use traditional, oral brainstorming - and participants like the process more. Electronic brainstorming allows widely dispersed groups to interact, reduces problems associated with oral brainstorming, and improves the productivity of larger groups.

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Abstract

Recent developments in computer software have substantially improved the group brainstorming process. The authors describe research showing that electronic brainstorming groups are more productive than groups that use traditional, oral brainstorming - and participants like the process more. Electronic brainstorming allows widely dispersed groups to interact, reduces problems associated with oral brainstorming, and improves the productivity of larger groups.

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