Published by:
MIT Sloan School of Management
Length: 12 pages
Share a link:
https://casecent.re/p/6635
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Recent developments in computer software have substantially improved the group brainstorming process. The authors describe research showing that electronic brainstorming groups are more productive than groups that use traditional, oral brainstorming - and participants like the process more. Electronic brainstorming allows widely dispersed groups to interact, reduces problems associated with oral brainstorming, and improves the productivity of larger groups.
About
Abstract
Recent developments in computer software have substantially improved the group brainstorming process. The authors describe research showing that electronic brainstorming groups are more productive than groups that use traditional, oral brainstorming - and participants like the process more. Electronic brainstorming allows widely dispersed groups to interact, reduces problems associated with oral brainstorming, and improves the productivity of larger groups.