Subject category:
Economics, Politics and Business Environment
Published by:
Asia Case Research Centre, The University of Hong Kong
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Abstract
With a population of 1.3 billion people and a booming economy, China?s cosmetic industry is one of the most promising worldwide. This emerging market is especially attractive for foreign investors dealing with a demand slowdown in many of their existing markets. This note gives an overview of the history and current environment of the cosmetic market in China. The impact of the World Trade Organisation on different types of cosmetics and the marketing positions used by the larger players are also highlighted.
Other setting(s):
2005
Simplified Chinese language
Subject category:
Economics, Politics and Business Environment
Published by:
Asia Case Research Centre, The University of Hong Kong
About
Abstract
With a population of 1.3 billion people and a booming economy, China?s cosmetic industry is one of the most promising worldwide. This emerging market is especially attractive for foreign investors dealing with a demand slowdown in many of their existing markets. This note gives an overview of the history and current environment of the cosmetic market in China. The impact of the World Trade Organisation on different types of cosmetics and the marketing positions used by the larger players are also highlighted.
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Other setting(s):
2005
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Subject category:
Economics, Politics and Business Environment
Published by:
Asia Case Research Centre, The University of Hong Kong