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Abstract

The case illustrates the underlying forces that erode a company''s competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola''s strategic evolution in China, the case shows how, over time, divergences emerged between the company''s competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.
Location:
Other setting(s):
2005

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Abstract

The case illustrates the underlying forces that erode a company''s competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola''s strategic evolution in China, the case shows how, over time, divergences emerged between the company''s competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.

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Location:
Other setting(s):
2005

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