Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 29 pages
Data source: Published sources
Abstract
The case illustrates the underlying forces that erode a company''s competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola''s strategic evolution in China, the case shows how, over time, divergences emerged between the company''s competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.
Location:
Other setting(s):
2005
About
Abstract
The case illustrates the underlying forces that erode a company''s competitive advantage and are instrumental in converting its success into failure. Focusing on Motorola''s strategic evolution in China, the case shows how, over time, divergences emerged between the company''s competence and basis of competition, and between its strategy and action. Given the extremely dynamic mobile handset industry in China, students can examine how Motorola, to attain sustained competitive advantage, should strategically re-position itself in China.
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Location:
Other setting(s):
2005