Subject category:
Entrepreneurship
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 20 pages
Data source: Field research
Share a link:
https://casecent.re/p/66368
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
In February 1996, more than 100 elderly people living alone in Hong Kong died because of an unexpected cold spell. Two public figures set up the Senior Citizen Home Safety Association to provide emergency assistance and related services to single elders in Hong Kong. This case looks at the Association''s success as a social enterprise and how Timothy Ma, its Executive Director, was pondering if the Association should extend its scope of business to serving people other than the elders.
Location:
Other setting(s):
2005
About
Abstract
In February 1996, more than 100 elderly people living alone in Hong Kong died because of an unexpected cold spell. Two public figures set up the Senior Citizen Home Safety Association to provide emergency assistance and related services to single elders in Hong Kong. This case looks at the Association''s success as a social enterprise and how Timothy Ma, its Executive Director, was pondering if the Association should extend its scope of business to serving people other than the elders.
Settings
Location:
Other setting(s):
2005