Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 10 pages
Data source: Published sources
Topics:
Sun Microsystems; Operating System; UNIX; Hewlett Packard (HP); Microsoft; Dell; IBM; Dotcom; Server; Solaris; Hardware; Intel; Linux
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https://casecent.re/p/66385
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Abstract
Sun Microsystems started its operations in 1982, with an office in Santa Clara, USA. Sun?s biggest break came in 1995, with the development of Java, a universal software programme that enabled its developers to write a programme in one language that could be run on any platform. The company netted huge profits during the dotcom boom of the late nineties when its expensive but high performing servers (working on Solaris operating system and powered by SPARC (Scalable Processor Architect) chips) were in great demand. However after its meteoric rise, Sun started losing out on business towards the end of the dotcom era in 2000-2001. During that period a number of dotcom and telecom companies went bankrupt; thus bringing recession to the world economy. As the demand for high-end products fell, Sun?s competitors started manufacturing and marketing servers powered by low cost Intel chips and nearly free Linux operating system. Sun however failed to read customers? minds and continued pushing its high-end products, although much cheaper versions introduced by the competitors were then already available in the market. This led to a sharp fall in the profit and market share of the company.
About
Abstract
Sun Microsystems started its operations in 1982, with an office in Santa Clara, USA. Sun?s biggest break came in 1995, with the development of Java, a universal software programme that enabled its developers to write a programme in one language that could be run on any platform. The company netted huge profits during the dotcom boom of the late nineties when its expensive but high performing servers (working on Solaris operating system and powered by SPARC (Scalable Processor Architect) chips) were in great demand. However after its meteoric rise, Sun started losing out on business towards the end of the dotcom era in 2000-2001. During that period a number of dotcom and telecom companies went bankrupt; thus bringing recession to the world economy. As the demand for high-end products fell, Sun?s competitors started manufacturing and marketing servers powered by low cost Intel chips and nearly free Linux operating system. Sun however failed to read customers? minds and continued pushing its high-end products, although much cheaper versions introduced by the competitors were then already available in the market. This led to a sharp fall in the profit and market share of the company.