Spanish language
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-03-18
Length: 13 pages
Data source: Field research
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Abstract
This is the Spanish version of ''9A87A001''. The new business development officer for Quaker Oats Canada Limited, has been asked to develop a proposal for the possible introduction of Gatorade into Canada. He must develop a complete marketing and financial proposal. The case focuses on decisions about channels, flavors, pack-types, pack-sizes, retail pricing, trade and company margins, forecast market outcomes and forecast cash flows. A follow-up case (''9A98A010'') is available.
Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-03-22
Length: 13 pages
Data source: Field research
About
Abstract
This is the Spanish version of ''9A87A001''. The new business development officer for Quaker Oats Canada Limited, has been asked to develop a proposal for the possible introduction of Gatorade into Canada. He must develop a complete marketing and financial proposal. The case focuses on decisions about channels, flavors, pack-types, pack-sizes, retail pricing, trade and company margins, forecast market outcomes and forecast cash flows. A follow-up case (''9A98A010'') is available.
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Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2000-03-22
Length: 13 pages
Data source: Field research