Product details

Apple's iPod, the portable digital player, was launched in October 2001. Soon it became a major contributor to Apple's revenue. Apple launched the iTunes music store from where users can download songs and transfer them to their iPod. Subsequently several new versions of the models were launched and gradually iPod became the market leader in the portable digital player industry. However, several new players entered the market, making the competition more intense. It was facing competition from Microsoft, Sony and Nokia, who were developing new devices with gaming, e-mail and music video playing capabilities. Amidst such competition, the development of new products at Apple, is guided by technological development and market forces. New devices like the iTunes compatible iPod, capable of downloading full-length movies in a wireless mode, is seen as a natural product extension guiding Apple's future.