Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
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Abstract
Beijing-based Baidu.com Inc is China''s leading Internet search-engine company with a market share of 37%. It started its operations in 2000 and broke even within three years. As its website is similar in appearance to Google.com, it is often referred to as ''China''s Google''. Some experts feel that Baidu, the Chinese language search engine, does a better job than Google. However, the going seems to be getting tough with other domestic players intensifying their competitive efforts. The case, while comparing Baidu with Google, offers scope to discuss the growth of Baidu in the highly competitive Chinese search engine market. A structured assignment ''306-024-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources
About
Abstract
Beijing-based Baidu.com Inc is China''s leading Internet search-engine company with a market share of 37%. It started its operations in 2000 and broke even within three years. As its website is similar in appearance to Google.com, it is often referred to as ''China''s Google''. Some experts feel that Baidu, the Chinese language search engine, does a better job than Google. However, the going seems to be getting tough with other domestic players intensifying their competitive efforts. The case, while comparing Baidu with Google, offers scope to discuss the growth of Baidu in the highly competitive Chinese search engine market. A structured assignment ''306-024-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 18 pages
Data source: Published sources