Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/66440
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Abstract
Traditionally, Telefonica, a Spanish telecommunication company has had a monopoly in its domestic market. Although, the deregulation of the Spanish telecommunications sector led to increased competition from cable television companies and Internet telephony, Telefonica still maintained its leading position. However, with the domestic market maturing since the late 1990s, Telefonica has laid down plans to expand globally through acquisitions and alliances. This case study, while highlighting the growth of Telefonica in Spain, offers scope to discuss its strategies to become one of the leading operators globally, beyond its Hispanic markets in Europe and Latin America.
About
Abstract
Traditionally, Telefonica, a Spanish telecommunication company has had a monopoly in its domestic market. Although, the deregulation of the Spanish telecommunications sector led to increased competition from cable television companies and Internet telephony, Telefonica still maintained its leading position. However, with the domestic market maturing since the late 1990s, Telefonica has laid down plans to expand globally through acquisitions and alliances. This case study, while highlighting the growth of Telefonica in Spain, offers scope to discuss its strategies to become one of the leading operators globally, beyond its Hispanic markets in Europe and Latin America.