Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Abstract
Microsoft is the largest software company in the world with revenues of $39.8 billion in 2005. However, the company has been facing increasing competition from Google, the number one search engine in the world. Google has been diversifying its businesses into software development, posing a direct challenge to Microsoft. The increasing threat from Google has driven Microsoft to reorganise its business structure from seven business units to three units. Several analysts see this as a move to make the company more agile and competitive to counter the threat from Google. The case gives an insight into the strategies being adopted by both Microsoft and Google and also provides the scope to discuss whether Google could become a formidable competitor for Microsoft in the future. A structured assignment ''306-026-4'' is available to accompany this case.
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Abstract
Microsoft is the largest software company in the world with revenues of $39.8 billion in 2005. However, the company has been facing increasing competition from Google, the number one search engine in the world. Google has been diversifying its businesses into software development, posing a direct challenge to Microsoft. The increasing threat from Google has driven Microsoft to reorganise its business structure from seven business units to three units. Several analysts see this as a move to make the company more agile and competitive to counter the threat from Google. The case gives an insight into the strategies being adopted by both Microsoft and Google and also provides the scope to discuss whether Google could become a formidable competitor for Microsoft in the future. A structured assignment ''306-026-4'' is available to accompany this case.