Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Microsoft is the largest software company in the world with revenues of $39.8 billion in 2005. However, the company has been facing increasing competition from Google, the number one search engine in the world. Google has been diversifying its businesses into software development, posing a direct challenge to Microsoft. The increasing threat from Google has driven Microsoft to reorganise its business structure from seven business units to three units. Several analysts see this as a move to make the company more agile and competitive to counter the threat from Google. The case gives an insight into the strategies being adopted by both Microsoft and Google and also provides the scope to discuss whether Google could become a formidable competitor for Microsoft in the future. A structured assignment ''306-026-4'' is available to accompany this case.
Location:
Other setting(s):
May 2005

About

Abstract

Microsoft is the largest software company in the world with revenues of $39.8 billion in 2005. However, the company has been facing increasing competition from Google, the number one search engine in the world. Google has been diversifying its businesses into software development, posing a direct challenge to Microsoft. The increasing threat from Google has driven Microsoft to reorganise its business structure from seven business units to three units. Several analysts see this as a move to make the company more agile and competitive to counter the threat from Google. The case gives an insight into the strategies being adopted by both Microsoft and Google and also provides the scope to discuss whether Google could become a formidable competitor for Microsoft in the future. A structured assignment ''306-026-4'' is available to accompany this case.

Settings

Location:
Other setting(s):
May 2005

Related