Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
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https://casecent.re/p/66443
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Abstract
By the end of 2004, there were more than 100 children''s television channels around the world. This was in spite of the fact that the advertising revenues on a children''s television programme were far less than that from an adult television programme. Moreover, there were government regulations restricting advertisements targeted at children. However children''s television was becoming increasingly lucrative and a fast growing business, because of its multiple revenue streams. The revenue potential was attracting many new players that were bound to increase the competition in the already crowded marketplace. The case study enables a discussion on the revenue streams of the children''s television channels and the marketing challenges faced by them.
Location:
Other setting(s):
October 2005
About
Abstract
By the end of 2004, there were more than 100 children''s television channels around the world. This was in spite of the fact that the advertising revenues on a children''s television programme were far less than that from an adult television programme. Moreover, there were government regulations restricting advertisements targeted at children. However children''s television was becoming increasingly lucrative and a fast growing business, because of its multiple revenue streams. The revenue potential was attracting many new players that were bound to increase the competition in the already crowded marketplace. The case study enables a discussion on the revenue streams of the children''s television channels and the marketing challenges faced by them.
Settings
Location:
Other setting(s):
October 2005