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Abstract

In October 2005, Avid Technology Inc, which was started in 1987 in Massachusetts (USA), unveiled the Unity ISIS server, which can store and share thousands of hours of digital video. Within eight years of its inception, Avid Technology has become a world leader in digital editing and professional audio systems with revenues of $589.6 million. This case, while highlighting Avid''s core ability to provide innovative technologies to the digital media industry, offers scope to discuss its strategy of growing both through acquisitions and restructurings.
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November 2005

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Abstract

In October 2005, Avid Technology Inc, which was started in 1987 in Massachusetts (USA), unveiled the Unity ISIS server, which can store and share thousands of hours of digital video. Within eight years of its inception, Avid Technology has become a world leader in digital editing and professional audio systems with revenues of $589.6 million. This case, while highlighting Avid''s core ability to provide innovative technologies to the digital media industry, offers scope to discuss its strategy of growing both through acquisitions and restructurings.

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Location:
Other setting(s):
November 2005

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