Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
Top digital tools providers; Macintosh systems; Apple Computer; Post production editing system; Open Media Framework (OMF); Digidesign Inc; Digitally edited film; Softimage Inc; Digital film composer systems; Image manipulation software; Avid Broadcast Video Board (ABVB); Non-linear media composer systems; Interactive 3-D software technology; Miramax's project Greenlight; Pinnacle Systems Inc
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https://casecent.re/p/66446
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Abstract
In October 2005, Avid Technology Inc, which was started in 1987 in Massachusetts (USA), unveiled the Unity ISIS server, which can store and share thousands of hours of digital video. Within eight years of its inception, Avid Technology has become a world leader in digital editing and professional audio systems with revenues of $589.6 million. This case, while highlighting Avid''s core ability to provide innovative technologies to the digital media industry, offers scope to discuss its strategy of growing both through acquisitions and restructurings.
Location:
Other setting(s):
November 2005
About
Abstract
In October 2005, Avid Technology Inc, which was started in 1987 in Massachusetts (USA), unveiled the Unity ISIS server, which can store and share thousands of hours of digital video. Within eight years of its inception, Avid Technology has become a world leader in digital editing and professional audio systems with revenues of $589.6 million. This case, while highlighting Avid''s core ability to provide innovative technologies to the digital media industry, offers scope to discuss its strategy of growing both through acquisitions and restructurings.
Settings
Location:
Other setting(s):
November 2005