Product details

This is the Spanish version of ''9A94H009''. El Puerto de Liverpool, SA de CV, one of Mexico''s oldest and largest retail department store chains, has entered into an agreement with US retail giant Kmart Corporation to open and operate a series of Super Kmart Centers throughout Mexico. The new chief executive officer (CEO) of Kmart de Mexico must create the new Mexican organization. He must consider all elements of the Mexican business environment and assess how separately and collectively, these elements will impact the transferability of the US retail concept. Specifically, he must consider issues of store layout and design, food, management hiring, training programs, and corporate culture. An abridged version of this case is available (''9A95H001'').