Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 10 pages
Data source: Published sources
Topics:
Japan Airlines; Japan Airlines Corporation; Japan Air System; All Nippon Airways; Toshiyuki Shinmachi; Japanese airlines industry; Civil Aviation Law; Japan Airlines Company Limited Law; Brand building strategies; Building customer confidence; Deregulation liberalisation; Brand image; Ministry of Land, Infrastructure and Transport
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Abstract
Established after the Second World War, Japan Airlines evolved into Japan''s leading air carrier in a highly regulated environment. After liberalisation of the Japanese airlines industry in 1987, Japan Airlines suffered losses due to a tough business environment and inherent inefficiencies. Its merger with Japan Air System created Japan Airlines Corporation (JAL), which became one of the world''s leading air carriers. However, in 2005 a series of safety lapses in JAL planes severely damaged customer confidence in the airline and the company received a first-ever operational improvement order from Japan''s Transport Ministry. This case study, while highlighting the formation and growth of JAL against the backdrop of the Japanese airlines industry, offers the scope to discuss its brand building strategies to win back customer confidence. A structured assignment ''306-038-4'' is available to accompany this case.
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Topics:
Japan Airlines; Japan Airlines Corporation; Japan Air System; All Nippon Airways; Toshiyuki Shinmachi; Japanese airlines industry; Civil Aviation Law; Japan Airlines Company Limited Law; Brand building strategies; Building customer confidence; Deregulation liberalisation; Brand image; Ministry of Land, Infrastructure and Transport
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Abstract
Established after the Second World War, Japan Airlines evolved into Japan''s leading air carrier in a highly regulated environment. After liberalisation of the Japanese airlines industry in 1987, Japan Airlines suffered losses due to a tough business environment and inherent inefficiencies. Its merger with Japan Air System created Japan Airlines Corporation (JAL), which became one of the world''s leading air carriers. However, in 2005 a series of safety lapses in JAL planes severely damaged customer confidence in the airline and the company received a first-ever operational improvement order from Japan''s Transport Ministry. This case study, while highlighting the formation and growth of JAL against the backdrop of the Japanese airlines industry, offers the scope to discuss its brand building strategies to win back customer confidence. A structured assignment ''306-038-4'' is available to accompany this case.
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Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 13 pages
Data source: Published sources
Topics:
Japan Airlines; Japan Airlines Corporation; Japan Air System; All Nippon Airways; Toshiyuki Shinmachi; Japanese airlines industry; Civil Aviation Law; Japan Airlines Company Limited Law; Brand building strategies; Building customer confidence; Deregulation liberalisation; Brand image; Ministry of Land, Infrastructure and Transport