Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
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Abstract
Although the establishment of American International Group (AIG) could be traced back to China when property / casualty insurer American Asiatic Underwriters was established in Shanghai in 1919, it was in 1992, that AIG officially entered China by setting up a subsidiary there. Over the years, AIG was able to establish itself as a leading insurance company in China. However, the company would face several challenges in the future and critics were sceptical about the company''s continued success in China. The case gives an insight into the expansion strategies being followed by AIG in China and provides scope to discuss whether the company would be able to continue to succeed in the Chinese market. A structured assignment ''306-041-4'' is available to accompany this case.
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Abstract
Although the establishment of American International Group (AIG) could be traced back to China when property / casualty insurer American Asiatic Underwriters was established in Shanghai in 1919, it was in 1992, that AIG officially entered China by setting up a subsidiary there. Over the years, AIG was able to establish itself as a leading insurance company in China. However, the company would face several challenges in the future and critics were sceptical about the company''s continued success in China. The case gives an insight into the expansion strategies being followed by AIG in China and provides scope to discuss whether the company would be able to continue to succeed in the Chinese market. A structured assignment ''306-041-4'' is available to accompany this case.