Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

After taking over as Chairman of Aditya Birla Group in 1995, Kumar Mangalam Birla initiated significant restructuring in the management policy of the Group by abolishing old practices such as ''babu-culture'', ''womb-to-tomb policy'' and ''Partha system'' and implementing new programmes, which were prevalent in the Group for many years. In 2005, the biggest challenge for Birla was maintaining the leadership position in the Group''s core business and positioning itself in the list of Fortune 500 companies. This case while tracing the legacy of the Aditya Birla Group over the years, offers scope to discuss the various management changes being implemented by Kumar Mangalam Birla amidst various challenges in the external and internal environment of the Group.
Location:
Industry:
Other setting(s):
July 2005

About

Abstract

After taking over as Chairman of Aditya Birla Group in 1995, Kumar Mangalam Birla initiated significant restructuring in the management policy of the Group by abolishing old practices such as ''babu-culture'', ''womb-to-tomb policy'' and ''Partha system'' and implementing new programmes, which were prevalent in the Group for many years. In 2005, the biggest challenge for Birla was maintaining the leadership position in the Group''s core business and positioning itself in the list of Fortune 500 companies. This case while tracing the legacy of the Aditya Birla Group over the years, offers scope to discuss the various management changes being implemented by Kumar Mangalam Birla amidst various challenges in the external and internal environment of the Group.

Settings

Location:
Industry:
Other setting(s):
July 2005

Related