Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 5 pages
Data source: Published sources
Topics:
Cisco Systems Inc; India; Networking equipment; Cisco Systems India Pvt Ltd; Expansion; Low-cost engineering resources; Internet market in India; Global engineering development centre; Research and development; Deregulation of telecom industry; Outsourcing industry; Small and medium businesses (SMB's)
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https://casecent.re/p/66471
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Abstract
Cisco Systems Inc, the worldwide leader in networking equipment, entered India to take advantage of the low-cost engineering resources available in the country. However, the company realised the tremendous potential of India as a market for its products and started incorporating strategies to become the number one supplier of networking equipments there. The case gives an insight into how Cisco started viewing India as a market for its products rather than as a source of low-cost resources and provides the scope to discuss whether Cisco was following the right strategies for its operations in India.
Location:
Industry:
Size:
INR1,630 crores (sales 2003-2004)
Other setting(s):
October 2005
About
Abstract
Cisco Systems Inc, the worldwide leader in networking equipment, entered India to take advantage of the low-cost engineering resources available in the country. However, the company realised the tremendous potential of India as a market for its products and started incorporating strategies to become the number one supplier of networking equipments there. The case gives an insight into how Cisco started viewing India as a market for its products rather than as a source of low-cost resources and provides the scope to discuss whether Cisco was following the right strategies for its operations in India.
Settings
Location:
Industry:
Size:
INR1,630 crores (sales 2003-2004)
Other setting(s):
October 2005