Spanish language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2004-03-16
Length: 15 pages
Data source: Field research
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Abstract
This is the Spanish version of ''9A99M030''. One of Dow Jones & Company''s most respected brands, The Wall Street Journal, is threatened by Internet news providers, including their own Interactive Edition. The company is unsure whether the Interactive Edition will be a substitute or a complement to the Print Edition. The case focuses on changing industry boundaries, new technology, potential cannibalization, and a threat to the company''s traditional business model. Industry analysis of both print and interactive publishing is discussed, as is resource leveraging across the two formats.
Location:
Size:
Large
Other setting(s):
1999
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-10-02
Length: 14 pages
Data source: Field research
About
Abstract
This is the Spanish version of ''9A99M030''. One of Dow Jones & Company''s most respected brands, The Wall Street Journal, is threatened by Internet news providers, including their own Interactive Edition. The company is unsure whether the Interactive Edition will be a substitute or a complement to the Print Edition. The case focuses on changing industry boundaries, new technology, potential cannibalization, and a threat to the company''s traditional business model. Industry analysis of both print and interactive publishing is discussed, as is resource leveraging across the two formats.
Settings
Location:
Size:
Large
Other setting(s):
1999
Related
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-10-02
Length: 14 pages
Data source: Field research