Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 17 pages
Data source: Published sources
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https://casecent.re/p/66486
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Abstract
Merrill Lynch & Co was the first US brokerage firm to start its operations in Japan. Since the late 1960s, Merrill Lynch played a significant role in the development of the capital markets in the Asia Pacific region. It also became the first US financial management and advisory company to open an office in China. However, after the dotcom burst in the late 1990s, followed by the September 11th terrorist attacks in the US, Merrill Lynch was forced to streamline its international operations significantly in the Asia-Pacific region. Since 2004-2005, it has again started looking out for more business partnerships to revive its fortunes in Asia. The case, while highlighting the growth of Merrill Lynch in Asia and its subsequent decline, offers the scope to discuss the revival strategies for its Asian business.
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Abstract
Merrill Lynch & Co was the first US brokerage firm to start its operations in Japan. Since the late 1960s, Merrill Lynch played a significant role in the development of the capital markets in the Asia Pacific region. It also became the first US financial management and advisory company to open an office in China. However, after the dotcom burst in the late 1990s, followed by the September 11th terrorist attacks in the US, Merrill Lynch was forced to streamline its international operations significantly in the Asia-Pacific region. Since 2004-2005, it has again started looking out for more business partnerships to revive its fortunes in Asia. The case, while highlighting the growth of Merrill Lynch in Asia and its subsequent decline, offers the scope to discuss the revival strategies for its Asian business.