Spanish language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2003-02-21
Length: 14 pages
Data source: Published sources
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Abstract
This is the Spanish version of ''9A93R002''. Three huge corporations dominate Canada''s beer industry. How can a small brewery create a market niche and compete against them? Many aspects of this industry are impacted by government policies. Furthermore, the Free Trade Agreement has introduced a new level of competition, and US imports have raised the threat of dumping. Meanwhile, it may be possible for a specialized brewery to develop export markets. Pacific Western Brewing Company has a strong corporate philosophy through which it seeks employee involvement in meeting these challenges.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-09-07
Length: 12 pages
About
Abstract
This is the Spanish version of ''9A93R002''. Three huge corporations dominate Canada''s beer industry. How can a small brewery create a market niche and compete against them? Many aspects of this industry are impacted by government policies. Furthermore, the Free Trade Agreement has introduced a new level of competition, and US imports have raised the threat of dumping. Meanwhile, it may be possible for a specialized brewery to develop export markets. Pacific Western Brewing Company has a strong corporate philosophy through which it seeks employee involvement in meeting these challenges.
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-09-07
Length: 12 pages