Spanish language
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 2002-10-11
Length: 19 pages
Data source: Field research
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Abstract
This is the Spanish version of ''9A95G003''. This case examines a proposed marketing joint venture which would introduce Neilson brand chocolate bars to Mexican consumers. Pepsico Foods'' Mexican subsidiary - already servicing 450,000 retail stores - has suggested a joint branding agreement. Alternative distribution arrangements are available which would allow Neilson to maintain greater control over its name, at the cost of slower market access. (A sequel to this case is available bearing the same title, case ''9A95G004''.)
Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-09-01
Length: 16 pages
Data source: Field research
About
Abstract
This is the Spanish version of ''9A95G003''. This case examines a proposed marketing joint venture which would introduce Neilson brand chocolate bars to Mexican consumers. Pepsico Foods'' Mexican subsidiary - already servicing 450,000 retail stores - has suggested a joint branding agreement. Alternative distribution arrangements are available which would allow Neilson to maintain greater control over its name, at the cost of slower market access. (A sequel to this case is available bearing the same title, case ''9A95G004''.)
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Subject category:
Case Method and Specialist Management Disciplines
Published by:
Ivey Publishing
Version: 1999-09-01
Length: 16 pages
Data source: Field research